Brand Guidelines

The standards within our guidelines were created to give a technical understanding of the components and structure of our brand image.

Our Brand

Our brand is the culmination of a person’s total experience with Western Midstream. Good and bad, intended and unintended. A brand turns a generic category or commodity solution into something unique and worthy of customers’ attention and commitment. And it solves problems for our customers. Every time someone engages with our company, these experiences grow. Each touchpoint is an opportunity to enhance the knowledge and, therefore, the opinion someone has about our brand. Throughout this section are the exact guidelines governing the use and implementation of our signature, language, and design.

Our Colors

The Western Midstream color palette consists of two primary colors and eight secondary Colors. Always use the brand colors at 100% opacity. Select a color below to view additional details.

Primary Colors 

Secondary Colors