Branding: Everything Else

Everything Else Illustrations Approach Charts and graphs convey complex data and information in an engaging way that is easy to understand. Our approach to graphs is clean, straightforward, and clear. The preferred style for graphs and icons is simple, flat, and two-dimensional. Use shades from the brand color palette. Greys should be used for competitors […]

Branding: Trademarks

Trademarks Registered Trademarks Proper trademark and service mark use of “Western Midstream” in all internal and external literature, advertising, and speech are essential to our brand and assets. DO NOT trademark the Advancing Energy tagline. The Western Midstream name, phrase, and logo should include a registered trademark symbol, as indicated in the examples. Using the registered […]

Branding: Signage

Signage Primary Signage For all primary building signage, a circle logo with the primary logo underneath is the preferred method. It is not a requirement to include a trademark symbol or tagline for building or permanent signage. Alternate Designs Where space requirements are an issue, the following will be allowed to reduce sign height: The […]

Branding: Logos

Logos Western Midstream Advancing Energy Primary Logo with Advancing Energy Tagline:This primary Western Midstream logo with the tagline Advancing Energy should be used whenever possible to represent the brand.  Advancing Energy Only: This logo should be used when the primary logo is too large for the intended application.  When used by itself, this logo is intended […]

Branding: Our Guidelines

Brand Guidelines The standards within our guidelines were created to give a technical understanding of the components and structure of our brand image. Our Brand Our brand is the culmination of a person’s total experience with Western Midstream. Good and bad, intended and unintended. A brand turns a generic category or commodity solution into something […]

Public Awareness

Public Awareness Let’s Clear the Air – Education & Advocacy for a Better Energy Future Western Midstream is a proud supporter of the Let’s Clear the Air advocacy effort through our membership with GPA Midstream Association. The energy demands of our society require bold action now. The challenges we face with energy reliability, the ever-shifting […]

Disclaimer

Disclaimer Western Midstream has made all reasonable efforts to provide accurate information on its Web site. However, we cannot and do not warrant the accuracy, completeness or timeliness of the information contained therein. Nothing contained in Western Midstream’s Web site constitutes investment advice and any decisions based on information contained in the site are the sole […]

Privacy Notice

Privacy If, during your visit to our website, you provide Western Midstream with personal information, such as your name, title, organization, address, fax number, email address or telephone number, we may collect and use that personal information to provide you with services or information that you request, or to communicate with you for other purposes. Western Midstream […]

Message from Our CEO

Message from our CEO At Western Midstream, we believe that strong environmental, social, and governance (ESG) performance is imperative to becoming a best-in-class midstream provider. This belief is built into our organizational mission – to improve lives through safe, sustainable, and efficient energy delivery – and central to the work we do every day. As illustrated […]